Meet Clover Sellden

Division: Consumer Affairs Branch
CPUC Tenure: 10 years
Headquarters: San Francisco, CA

CPUC role: I oversee the statewide operations and management of the Consumer Affairs Branch (CAB), managing offices in San Francisco, Sacramento, and Los Angeles. CAB provides complaint assistance to consumers, oversees the TEAM and CHANGES programs, analyzes consumer data and trends to improve processes, and advises decision-makers on consumer protection issues. My team includes multiple managers and staff, and my responsibilities include oversight of team HR, IT, budget, and fiscal activities.  

What is the most rewarding aspect of working at the CPUC? 
Growing up as a low-income immigrant and benefiting from many programs designed to support vulnerable Californians, I take great pride in giving back through my work at the CPUC. The most rewarding aspect is knowing policies, programs, and services we oversee have a real, positive impact on individuals and communities who often need help the most. 

What’s one project you’ve worked on that you’re especially proud of and why? 
I’m especially proud of developing and implementing the CAB Improvement Plan, which created pathways for professional growth and upward mobility within CAB. It enhances training, mentorship, and development opportunities for staff advancement. Since its implementation in 2023, 55 percent of CAB employees have earned at least one promotion, and approximately 16 percent have been promoted more than once.

By Andrea Marvin, Public Information Officer 

How do you see yourself contributing to the CPUC’s mission?
I contribute to the CPUC’s mission by leading initiatives within CAB that strengthen operational efficiency, improve service quality, and enhance consumer protection. Recently we have improved data accuracy, assisted more consumers, closed more cases each month, and reduced the average resolution time. 

What activities do you enjoy doing in your free time?
Most of my free time is spent with my two young boys, Lucas (7) and Linus (5). Their sports, school activities, and busy social calendars keep me on my toes. It’s fun, a bit exhausting, and always humbling. I’m trying my best to be a good mom; it’s harder than my day job.

What’s one hobby or activity you really enjoy outside of work? 
I’m an avid tennis player and a devoted fan of professional tennis. What I love most about the sport is how it challenges the body and mind by requiring technique, stamina, strategy, and strong communication with your doubles partner. Tennis also encourages deep self-reflection that leads to continual growth, lessons that I find directly applicable to leadership and my work. I currently play on two doubles teams, keeping me active, competitive, and connected with a great community of multi-generational women.